Tips to Increase Blog Conversion Rates
Conversions are the lifeblood of any business with an online presence. If you’re not converting your website visitors into leads or customers, you’re not doing enough to grow your business.
Fortunately, there are several things you can do to increase your blog conversion rate. Here are a few solid strategies to get more conversions from your blog content:
1. Write Compelling Headlines
Your headline is the first thing people will see when they come across your blog post. Make sure it’s exciting and catches their attention so they’ll want to read the rest of your post.
Headlines are the most crucial part of any blog post. Eight out of 10 people will read your headline, but only two out of 10 will go on to read the rest of your post. That’s why it is essential to crafting a compelling headline that will draw readers in and encourage them to learn more.
2. Use Power Words
Including powerful words in your blog post can make a big difference in how persuasive it is. Power words are emotionally charged words that can trigger an automatic response in your reader.
Our favorite power words to use in headlines are new, love, results, discover, easy, and secrets. We’ve found these to be incredibly effective in boosting conversions. Here are some others:
3. Write Benefit-Driven Content
Your content should be focused on providing value and solving problems for your readers. If it’s not, they’re not going to see any reason to convert.
The best way to ensure your content is benefit-driven is to start with the problem your reader is trying to solve and then craft your content around that. Remember to ensure each piece of content is focused on a single issue and solution, so your readers don’t get overwhelmed.
4. Write persuasive calls to action
A call to action (CTA) is a statement or button that tells the reader what you want them to do next. It could be something as simple as “click here to learn more” or “sign up for our newsletter.”
Your CTA should be clear, concise, and relevant to the topic of your blog post. Most importantly, it should be persuasive enough to encourage your reader to take action.
Your CTA is where the rubber meets the road. It’s what you want your reader to do, so make sure it’s something that’s actually achievable. Anything else is just wasted time and effort.
5. Optimize your blog for conversions
Make it easy for your readers to convert by including prominently placed CTAs and forms on your blog. You can also use conversion tracking tools to see how people interact with your blog and what prevents them from converting.
Don’t make your readers search for a way to convert. Include CTAs and forms strategically, so they’re easy to find. Remember, if people can’t find it, they won’t convert.
6. Use images and videos
People are more likely to read and engage with content that includes images or videos. Adding visual elements to your blog posts can help break up the text and make your content more engaging.
Please don’t use stock photos like the one above. People can spot them a mile away, and they’re just not believable. Instead, use real photos or videos that help to illustrate your point. After all, a picture is worth a thousand words.
7. Write for your audience
It’s essential to know your target audience and write specifically for them. Your blog content should be relevant to their interests and needs. If you’re unsure who your target audience is, consider doing market research.
Writing without your audience in mind is like shooting an arrow in the dark. You might hit your target, but chances are you won’t. Keep your audience in mind and craft content that speaks to them.
8. Promote your blog
Blah, Blah, Blah. The web is full of noise. If you want people to read your blog, you must ensure they find it. That means promoting it on social media and other platforms where your target audience is likely to hang out.
Don’t neglect SEO, either. It’s one of the best ways to get found online and drive organic traffic to your blog. Ensure each blog post is optimized with keywords related to the topic and use SEO best practices.
Make sure you take the time to promote your content so people can read it.
8. Keep it short and sweet
People have short attention spans, so making your blog posts easy to read and digest is essential. Write in short paragraphs with lots of white space and use clear, simple language.
“No one wants to look at a giant wall of text. Breaking your content up into smaller chunks makes it easier to read and more enjoyable.”
Clint L. Sanchez – BlakSheep Creative
9. Edit, edit, edit
Make sure you proofread your blog post and edit it for clarity before hitting publish. Typos and grammatical errors can make you look unprofessional and turn off your readers.
People will literally laugh at you if you have typos in your blog post. Don’t let that happen to you. We see it all the time. There’s a local business podcaster who spells like a 3rd grader.
Did you catch that? A business podcaster. It’s inexcusable, and it makes the human race look bad. So, edit your blog post before hitting the publish button.
10. Promote your content
We said it earlier, but it bears repeating. You want people to read your blog post, so make sure you promote it. Share it on social media and other platforms relevant to your target audience.
You can also reach out to influencers in your niche and ask them to share your content with their audience. This can help get the word out about your blog post quickly.
And don’t forget to reach out to people who have commented on your blog posts in the past. Chances are good that they want to see what you come up with next!
Other ways to promote your blog post include email campaigns, guest posting on other blogs, and paid advertising. Try a few of these tactics to get the most out of your blog content:
There are several ways to promote your blog post, including:
- Share it on social media
- Include a CTA in your email signature
- Submit it to social bookmarking sites
- Guest post on other blogs in your niche
Don’t think that there’s a one-size-fits-all solution for promoting your blog post. Try a few different tactics and see what works best for you. You know your target audience better than anyone, so use that knowledge to your advantage.
11. Test, test, test
Finally, test different aspects of your blog to see what works best for your audience. Try A/B testing different headlines, CTAs, images, and so on. Pay attention to your analytics to identify which changes result in more conversions.
Testing is to conversions what oxygen is to fire. You need it to keep things going. A marketer who doesn’t use actual data is like a cook who doesn’t taste their food.
Take the time to test different elements of your blog posts, and use the data you collect to create content that resonates with your target audience. This will help you get the most out of your blogging efforts!
The bottom line is that writing great content for your blog takes time and effort. But it’s worth it—if you follow these tips, you can create content your audience loves, drive traffic to your blog, and lead conversions. So don’t be afraid to take the time to make your blog posts shine!
